Building or remodeling a home involves countless choices and decisions when it comes to design, budget, and the different materials or products required to make it all a reality. One product line we stand behind is the siding and trim products with ColorPlus® Technology finishes from James Hardie, the world’s leading producer of high-performance fiber cement and fiber gypsum building solutions. 

In this four-part video series, we speak with Brian Horstmann, Director, Sales PNW and Southwest for James Hardie, diving deep into how the brand’s siding products with ColorPlus® Technology finishes are uniquely designed to withstand the test of time, the benefits of using them in your building project, along with installation best practices and cost comparisons. 

In today’s episode, Brian covers the many benefits of choosing Hardie® siding with ColorPlus® Technology finishes, from its fade resistance to long-term warranty. 

Watch our discussion in the video above, or keep reading to get the highlights.

What are the benefits of choosing Hardie® siding with ColorPlus® Technology finishes?

As we covered in our first episode (watch it here), James Hardie is the market leader for fiber cement siding products, including its popular Hardie® siding with ColorPlus® Technology finishes that feature a baked-on color application. Unlike traditional siding materials that often come primed and then need to be painted once installed, the brand’s boards with ColorPlus® Technology finishes come completely ready to go. This leads to a range of benefits, particularly for homeowners in the Pacific Northwest.

Consistent, long-lasting color

With manufacturing plants in Tacoma, Washington, and Reno, Nevada, James Hardie produces its ColorPlus® Technology materials by bonding its specially formulated primer and paints to boards in a climate-controlled factory. Unlike applying paint on a job site, the company can control the environment’s airflow, humidity, and temperature—even heating both the paint and boards for optimal adhesion—to provide the best, most consistent application possible.  

With its strong bondage and consistent application, even on textured boards, the color is highly resistant to fading and chipping. Paint and other siding finishes applied in the field can dull substantially over time. ColorPlus® Technology is specifically engineered to help resist damaging UV rays, helping keep your color vibrant longer.

Curated color selection for easy choices

When it comes to choosing exterior paints, the options are endless and often incredibly overwhelming. To facilitate a smooth customer journey, James Hardie offers a carefully curated selection of tried and true color options that have been tested in man weather and lighting variations for optimal aesthetics. Some color availability even varies from market to market, so homeowners can rest assured they’re selecting colors that will look excellent in their region for long-term appeal.  

Durability and safety 

James Hardie’s fiber cement siding and trim products look like wood but provide better durability than standard wood siding by not cupping, warping, or rotting. They also hold no appeal to pests like woodpeckers and termites. The material is also non-combustible, which can help add a layer of protection from fire. 

Increased installation options

Seattle’s cool, wet, humid climate can make exterior painting difficult—here we have limited times of the year when the conditions are right for painting. When working with standard siding, it’s not uncommon for homeowners to choose their product and color, get it installed, then have to wait for optimal weather and temperature conditions to fully finish the job with painting. In comparison, Hardie® siding with ColorPlus® Technology has already been optimally primed and painted, allowing it to be installed in different weather conditions. 

Less homeowner maintenance

By choosing Hardie® siding with ColorPlus® Technology finishes, homeowners not only enjoy an attractive siding option but benefit from less maintenance and repair over time; Hardie® siding and trim is moisture resistant to protect against swelling, warping, and cracking. While it’s common to have to repaint a home’s traditional siding every 7-10 years, Hardie® siding with ColorPlus® Technology finishes comes with both a 30-year non-pro rated substrate warranty and a 15-year finish warranty against chipping, cracking, and peeling. 

Interested in learning more about Hardie® siding with ColorPlus® Technology finishes to see if it’s right for your project? Head to any of the Dunn Lumber locations throughout the greater Seattle area to speak with one of our trusted sales associates. You can also find other siding resources in our Dunn Solutions archives here.